Our ancillary task is to create a digipak for our music video 'knock em out!'. A digipak is is a CD cover/case which contains the CD with tracks on and this will enable the viewers to buy Robyn's songs. The digipak is used for advertising as well as selling the record and the artist. In order to make a digipak successful it should contain the following conventions.
Conventions of the Digipak:
• The visuals are a key process to the production - which must include:
- Images of the artist
- Shots from concerts
- Instruments
- Props, etc
• To make the brand easily identified the artists name and the album name must be included of the Digipak. This can be included at the front of the Digipak as well as the spine of the main cover.
• A list of songs must be included so the buyers are aware of what songs will be included in the track. However, if the product were for a DVD it would be good to include the scene selection.
• Basic information of the artist, such as background information, type of music etc.
• Reviews from newspapers are often printed to increase and encourage more sales and marketing.
• Bar code placed on the Digipak someone so it ca be scanned for a price when customers by the album.
• Bonus track and information
• Record label and artist website
• Artist/Band awards
• Use of colour
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