Use of Colour on a magazine Advertisement

One of the first things you notice about any advertisement is the colors. In ads that don’t have a multimedia advantage like in a magazine, the colors and design are the only things holding the ad together. Colors, therefore, are one of the things that advertising experts study, especially since they can have so many different connotations in different contexts. It’s essential to use colors to project an image of the product—is it a warm, family oriented-thing? Is it a bright, colorful kiddy thing? Is it a novelty? Is it a cool teen thing? All of these factors are portrayed by the color schemes of advertisement, which connects the colors to the simple, hardcore human factor.