MYTH - Conventions of a Digipak - Ellie Mannix

The digipak for the artist ‘Myth’ uses many of the conventions of a digipak. Firstly, the artists name is in a font that is associated with him, used widely across his products and songs. This is conventional of a digipak as his fans and the consumers can easily recognise the artist. This digipak also uses a wide range of visuals; there are three different pictures, one on the sleeve, one in the middle with the track list, and another one on one of the panels, which is also on the cd. The pictures are all similar in look, just different angles and shots. They relate to the artist and the genre of music.
On the same panel as the track list, which is another convention of a digipak, as it informs the consumer of which tracks are on the c.d, there is also a review next to a picture. From the use of reviews, it encourages the sales and marketing, as going by a recommendation, people are more inclined to by the c.d.